Bright Smiles Orthodontics · reports

Monthly recap, May 2026

Headline numbers

14
Consults booked (mo)
28%
Recovery rate (30d)
no-book prospects won back
$62
Cost per lead
parent audience
9
Reviews (mo)

What worked

  • Conversion Recovery won back consults worth an estimated $20,800 from no-book prospects.
  • Top-performing audience held its cost per lead steady against last month.
  • Review acquisition stayed on pace, keeping the rating above 4.7★.

What we killed

  • Paused an underperforming ad angle that ran above target cost per lead.
  • Retired one email variant that triggered a voice-check flag on a banned term.